Don't Cry over Spills, Laugh!
Jun 14, 2022 12:00AM ● By Story and photos by Thomas J. SullivanAhmed Suliman enjoys great, computer humor which complements his vocation.
Apple Fix Pros Services Computers the Manufacturer Won’t
CITRUS HEIGHTS, CA (MPG) - If you suddenly find yourself with a broken MacBook Pro, MacBook Air, Mac Pro, iMac or Mac Mini, with a cracked display screen, or damaged by a liquid spill, don’t panic.
Call on Apple Fix Pros (AFP) in Citrus Heights at 6831 Greenback Lane, certified Apple technicians, and they’ll do their best to help you get your trusty Mac “back on track.”
“The most common Mac computer problems we see are either broken display screens or liquid damages from unexpected spills. Some 10 to 20 damaged Mac laptops, computers or monitors come through our doors each day needing attention,” said Ahmed Suliman, AFP owner, founder, and its overall technical repair lead.
AFP claims a 99.9 percent repair success rate for anything liquid damage related. Positive reviews from its customers on Yelp describe AFP as a “go-to source” for customers who suffer an accidental spillage on their Mac.
“We also offer exceptionally fast turnaround on repairs,” he said proudly. “We’re unique in that we sell, and we use all original equipment manufacturer (OEM) Apple parts.”
Suliman, a Roseville resident, opened AFP in Citrus Heights four years ago. With a trace of humor in his voice, he described his own relaxed, personal business philosophy.
“Apple was always a sales company, and not a repair company,” he said. “We fix what Apple won’t.”
Against a wall filled with signage that teases about the special role of computer service technicians often play when customers often need them the most, he described his company’s business success over the past four years and his upcoming plans for market expansion.
“At AFP, we specialize in repairing liquid damaged MacBook logic boards, keyboards, touchpads, and all other parts which may be affected when a machine gets wet,” Suliman said. The average price typically to repair such damage can range around $450.00, depending upon the specific repair work involved, he said.
Technicians perform extensive cleaning of liquid damaged parts, and corrosion removal, and then replace defective components as needed. Component level logic board repair includes a six-month warranty for the MacBook, MacBook Pro, MacBook Air, and the Intel iMac, he said. In general, most repairs are completed within 24-48 hours.
Suliman stepped away from Double Dex, a well-established Sacramento Apple service and repair company where he worked for three years as a lead service and repair technician to go out on his own.
“Our clients are our business,” he said. “We offer friendly, quality service.”
The company specializes in the repair and upgrade of Apple computers made from 2010 to 2017, noting newer Macs, made after 2017 are no longer upgradable.
AFP offers its customers a “no repair, no pay” repair service across a wide range of current Apple computer models. It doesn’t fix iPhones, iPads or Apple Watches.
Suliman employs five technicians, all of whom are Apple Certified Technicians, Microsoft, and CompTIA A+ certified specialists. AFP is open six days a week to serve its walk-in customers.
AFP also pays top dollar for used or broken MacBooks, iMacs which are 2013 or newer which are often a primary source for Apple original equipment manufacturer (OEM) parts.
“If you or your company has an Apple device you no longer need, just bring it in for a fair offer or give us a call,” he said. AFP also offers refurbished computers for sale.
“We also carry over 800 different parts for Macs,” Suliman said. “Parts include display and LCD assemblies, top cases (keyboards/track pads), batteries, chargers/adaptors just to name a few,” said Suliman.
Suliman describes his business as “highly organic.” Off-site storage is used to house his growing parts inventory, and he recycles computer components which are too damaged to either salvage or resell.
Sale of Apple original (OEM) parts to local business and wholesalers who also specialize in Apple product repair throughout the United States is also an important part of AFP’s overall business.
While AFP is a recognized commercial seller on both eBay and Amazon, it will shift this summer to its own e-Commerce sales and marketing platform, Suliman said. Doing so will eliminate the selling fees it has to pay and will better the business to manage its operating costs, he said.
Suliman hopes to open a second business location in Roseville sometime later this year but hasn’t finalized a lease just yet. AFP will also soon launch a revamped website at www.applefixpros, where more information on specific repair services, sales, and repair appointment booking will be found.
Apple Fix Pros (AFP) at 6831 Greenback Lane in Citrus Heights is open Monday through Friday, 7:30 AM to 4 PM, and Saturdays from 10 AM to 1 PM. Call 916-735-5966 or email [email protected] for general information.